Illy Says K-Cups Eliminate Waste

Posted on March 21, 2012 by

“Increasing demand for coffee sold in single-cup packets may trim bean consumption as the servings help eliminate “waste,” according to Illycaffe SpA.”

Oh, they mean less coffee will be sold. They’re not talking about all the extra packaging that fills the landfills. Carry on then!

[Single-Cup Coffee Cuts ‘Waste,’ Lowering Bean Demand, Illy Says - Bloomberg]