What Was Coffee Common NYC?

Posted on January 24, 2012 by

What was Coffee Common NYC? An opportunity for consumers to explore what coffee professionals take for granted: great coffee. There is a lot of time invested in gadgets and wizardry designed to improve our understanding of quality, but the average consumer simply wants to enjoy a good cup. Visitors to our space were given support, encouragement, and inspiration. They received tips and advice, not lectures. Our role was to guide our guests to the destination of their choice, to increase understanding and appreciation for a product we all love. It was collaboration on every level.

But that’s just my opinion. For the perspective of an attendee, please visit smdlr.

[Photo via Coffee Common on Flickr]