What About the Baby?

Posted on January 3, 2012 by

Coffee is like a baby; loved most by its mother. If you think you’re doing a better job sourcing, roasting, and brewing than everyone else, you’re probably wrong. It’s understandable. You find it, roast it, nurture it, drink a ton of it, and love it. But love is blind. We’d all be better off if you understood that your coffee isn’t the best and focused on improving it. Most coffee is terrible. It will never get better if you think that it’s not.