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An Interesting Profile of Howard Schultz

Posted on March 13, 2011 by

“Mr. Schultz concedes that he can no longer run Starbucks through the Cult of Howard. And he readily acknowledges that he badly misread the economy and underestimated the extent to which his customers would pull back during the recession.”

This is a very interesting profile of Schultz and Starbucks.

[Starbucks’s Chief Tries to Recapture Its Heyday - NYTimes.com]