Ben & Jerry’s Now Sells Fair Trade Coffee
Posted on August 27, 2010 by Mike
It comes as no surprise that Ben & Jerry’s would like to capitalize on the lucrative coffee market, joining other global corporations such as McDonalds and Subway. It also comes as no surprise that they would choose to feature Fair Trade Coffee as one of their key selling points since, in theory at least, both Ben & Jerry’s and Fair Trade are wholesome, healthy, organic and benevolent industries. I mean just look at the picture of Ben & Jerry in the corner. See how wholesome and benevolent they look? Unfortunately Ben & Jerry’s is owned by Unilever, a company manufacturing over 400 brands with factories on every continent. In other words, one of the largest food and beverage corporations in the world. It would be easy for Unilever to go beyond the marketing advantages of Fair Trade and affect real change. To offer much more positive, benevolent socioeconomic impact on the lives of their farmers instead of tapping into the misconceptions of the public. But they don’t. And I don’t really blame them. Why should they? They’re competing with McDonalds and Subway.
[via Ben & Jerry’s]