Your Passion for Coffee was Manufactured by an Ad Agency

Posted on August 4, 2010 by

An interesting look at the history of coffee culture in the United States. I can imagine Don Draper sitting around conspiring to get us to tout the intricacies of higher quality processing and single origin brews.

[Anthropology in Practice: Manufacturing The Coffee Culture]

Edit: This post by Anthropology in Practice was the first in a three part series on coffee. The second was on the global travels of coffee, and the third on coffee contributing to a “culture of productivity“. All three are worth a read.

  • swagv

    Roseberry's cited paper, “The Rise of Yuppie Coffees and the Reimagination of Class in the United States,” still makes the rounds I see.

    We wrote about it in 2007:
    http://theshot.coffeeratings.com/2007/08/whole-…

  • swagv

    Roseberry’s cited paper, “The Rise of Yuppie Coffees and the Reimagination of Class in the United States,” still makes the rounds I see.nnWe wrote about it in 2007:nhttp://theshot.coffeeratings.com/2007/08/whole-market-segmentation-foods/