Ground Up: A Novel by Michael Idov
Posted on August 5, 2009 by Mike
Have you ever dreamed of opening a cafe? Michael Idov did, and his experiences trying to do just that are the basis of his first novel, “Ground Up”. Set in the Lower East Side of Manhattan, “Ground Up” chronicles the story of a young married couple who make their dream a reality, where it quickly becomes their nightmare. The story takes you on a journey of hopes and dreams through the nitty gritty of New York’s rugged entrepreneurial underbelly, barely pausing long enough for you to clean up after the last morning rush. They’ve thought of every detail, every mistake that they won’t make. And yet…something is missing, and the whole dream unravels. The concise, effortless narrative describes sleepless nights, neighborhood characters, powerful landlords, and local competition that any cafe owner can relate to, and the desire to make dreams come true that can be shared by anyone.
Idov’s experiences were also the subject of a Slate article in 2005, which led to the writing of this novel. His article “Bitter Brew” is available here, along with an mp3 audio version.
For more information on “Ground Up’, follow the link below to read about it on Amazon, or visit michaelidov.com.
Amazon.com: Ground Up: A Novel (9780374531546): Michael Idov: Books.
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- The Aromatics You Lose When Coffee Has Been Ground For 30 Minutes
- St. Louis – Gut Check – Java Enabled: Chill Out with Cold-Brewed Coffee
- Video: Grumpy’s $12 Cup of Coffee on WPIX
- Video: Starbucks vs Gun Control in Cafe Grumpy
- Dining Briefs – Recently Opened – Samplings at Cafe Pedlar – Review – NYTimes.com
