Coffee Roaster Is Out to Educate, Cup by Cup – washingtonpost.com

Posted on June 16, 2009 by

The Washington Post got in depth today with Counter Culture’s new training center in Washington, DC.

“Counter Culture staffers describe their mission in part as an effort to reshape the way Americans think about coffee. In an ideal world, they say, drinkers might liken it to wine: an artisan product with specific seasons and a wide variety of subtle flavors to be savored, not something so lacking in value that it is served in a bottomless cup.”

That’s not to say great things aren’t happening for them in NYC either.  Here’s an example;

What’s notable about this flyer (among other things), is that Aida Battle will be attending.  Aida is one of the most prominent specialty coffee producers in the world.  Her visit to NYC is a special treat for all of us.

But even if you’re not in NYC, or can’t attend the open house, you should still read the Washington Post article linked to below.  It’s a great article about a great company.

Coffee Roaster Is Out to Educate, Cup by Cup – washingtonpost.com.